BMRK
A recruitment platform reimagining how Australian businesses connect with top talent — built mobile-first with CRM integration and automated candidate engagement.
Key Results
The Challenge
The Australian recruitment industry is crowded with generic job boards and clunky applicant tracking systems. BMRK set out to build something different — a mobile-first recruitment platform that puts the relationship between employers and candidates at the centre of the experience.
The founders needed a partner who could bring their vision to life as a polished, production-ready app with the backend infrastructure to support real-time candidate management, automated communications, and a seamless experience for both sides of the hiring equation.
Our Solution
Ashgrey Digital built BMRK as a native mobile app on iOS and Android, backed by HubSpot CRM integration and automated email workflows.
Candidate & Employer Experience
A dual-sided platform designed for both recruiters and job seekers:
- Employer dashboards with job posting management and applicant tracking
- Candidate profiles with skills, experience, and availability
- Smart matching algorithms to surface relevant opportunities
- In-app messaging between employers and candidates
- Push notifications for new matches and application updates
CRM Integration via HubSpot
A structured recruitment pipeline that keeps every interaction tracked:
- Automatic candidate record creation on sign-up
- Pipeline stages from initial application through to placement
- Activity logging for calls, messages, and interviews
- Reporting dashboards for recruitment performance metrics
- Contact segmentation for targeted outreach
Automated Communications via SendGrid
Keeping candidates and employers engaged throughout the process:
- Welcome sequences for new platform users
- Application status updates at each pipeline stage
- Interview scheduling confirmations and reminders
- Weekly job digest emails for active candidates
- Re-engagement campaigns for dormant users
The Results
- Branded recruitment app launched on iOS and Android
- Structured CRM pipeline tracking every candidate from application to placement
- Automated email workflows reducing manual follow-up by the recruitment team
- Real-time notifications keeping both sides of the market informed
- Scalable foundation ready for national expansion
“Ashgrey Digital understood our vision from day one. They built us a platform that feels like it belongs in the hands of recruiters and candidates alike.” — Ben Kelly, Founder, BMRK