Endeavour Wool

The Challenge

Endeavour Wool Exports (EWE) is the second largest exporter of Australian wool. Founded in 2017 by Joshua Lamb, Warwick Eddington, and Stuart Greenshields, the business operates from Laverton North, Victoria, with an extensive grower network across Victoria, New South Wales, and South Australia. Their clients — select early-stage processors in China, Italy, Japan, and India — rely on consistent deliveries of quality Australian wool.

With a growing grower network, increasing export volumes, and strict sustainability certifications (RWS and Sustainawool), Endeavour needed a digital platform to bring structure to grower engagement, consignment tracking, and compliance — replacing manual processes that couldn’t scale with the business.

Our Solution

Ashgrey Digital built a branded mobile app and operations platform tailored to the wool export supply chain.

Grower Engagement App

A dedicated mobile experience for wool growers in the network:

• Consignment tracking — growers can follow their clip from farm gate through to sale and export
• Market updates — real-time wool market pricing and overseas market intelligence pushed to the app
• Clip management — record wool clip details, quality specifications, and shearing schedules
• Direct communication — message the Endeavour team for marketing advice on when and how to sell
• Compliance documentation — submit and manage RWS and Sustainawool certification paperwork

Operations Platform

A centralised system for the Endeavour team to manage the business:

• Auction and private buying management — track purchases across auction and broker channels
• Export logistics — manage shipping schedules, container allocation, and international dispatch
• Quality grading — record and track wool specifications from lot to delivery
• Client management — maintain relationships with international processors, including order history and delivery preferences
• Inventory management — real-time visibility across warehoused stock at Laverton North

Google Workspace Integration

Connecting the team across regional Australia:

• Shared calendars for auction dates, shearing schedules, and export deadlines
• Google Drive for shared documentation and compliance records
• Email integration for grower and client correspondence
• Collaborative tools for the team across VIC, NSW, and SA

Sustainability & Compliance

Supporting Endeavour’s commitment to responsible wool:

• RWS certification tracking from source to final product
• Sustainawool compliance documentation and audit trails
• Grower sustainability scorecards
• Export documentation for certified wool shipments

The Results

• Branded app connecting growers across three states to the Endeavour team
• End-to-end consignment tracking from farm gate to international delivery
• Sustainability compliance digitised for RWS and Sustainawool certifications
• Market intelligence delivered directly to growers, strengthening relationships
• Operational efficiency improved with centralised inventory and export management

“Ashgrey Digital gave us a platform that connects our growers directly to the global wool market. Our network has never been more engaged.” — Warwick Eddington, Endeavour Wool Exports