Nawahi → The Oasis
A massage therapy clinic that expanded from one service to over 15 offerings—products, subscriptions, and an acquisition—built by Ashgrey Digital.
Key Results
The Challenge
Nawahi started as a massage therapy clinic with a single core service and a loyal client base. The founder had ambitions to expand—adding retail products, membership subscriptions, and new wellness offerings. They needed a system that could scale with their evolving vision without requiring constant rebuilding.
Our Solution
Ashgrey Digital built a comprehensive business platform that grew with Nawahi:
Phase 1: Clinic Management
The foundation for their core business:
- Online booking system with therapist availability
- Client profiles with treatment history and preferences
- Automated appointment reminders
- Digital intake forms and waivers
- Point of sale for retail products
Phase 2: E-commerce & Subscriptions
Expanding beyond services:
- Online store for massage tools and wellness products
- Subscription boxes for regular customers
- Membership tiers with booking priority
- Automated recurring billing via Stripe
- Inventory management across retail and clinic
Phase 3: Service Expansion
Growing the scope of what they offer:
- New treatment types beyond massage
- Bundled service packages
- Gift card system
- Workshop and event bookings
- Practitioner profiles for new team members
Communications & Marketing
Keeping customers engaged:
- Google Workspace for team collaboration
- SendGrid for email marketing campaigns
- Automated booking confirmations
- Loyalty program communications
Phase 4: Acquisition & Rebrand
Supporting strategic growth:
- Acquired an additional health and wellness company
- Data migration and system consolidation
- Rebrand rollout to “The Oasis”
- Unified loyalty program across all brands
- Marketing automation for combined customer base
The Results
- Grew from 1 service to over 15 offerings
- Launched successful product line with subscription model
- Acquired competitor and integrated seamlessly
- Rebranded to The Oasis with unified digital presence
- 70% of bookings now online reducing admin overhead
- Subscription revenue now represents 25% of total income
“Ashgrey Digital built us a platform that grew with us every step of the way. From one service to over 15 offerings and an acquisition—we never had to start over.” — Sarah Hanley, Founder, The Oasis (formerly Nawaehi)