Omni Health Group
A multi-brand healthcare group that unified Oxygenesis hyperbaric therapy and My Chiropractor under one digital platform—built by Ashgrey Digital.
Key Results
The Challenge
Omni Health operates two distinct healthcare brands: Oxygenesis (hyperbaric oxygen therapy) and My Chiropractor (chiropractic care). Each brand had separate systems, causing friction for patients who used both services and creating administrative headaches for the team managing two platforms.
Our Solution
Ashgrey Digital built a unified healthcare platform that maintains brand identity while streamlining operations:
Multi-Brand Architecture
One platform supporting distinct brands:
- Separate branding and patient journeys per clinic
- Unified backend for operations team
- Cross-brand patient profiles
- Consolidated reporting across both businesses
Patient Portal “My Omni Health”
A single login experience where patients can:
- Choose which brand/service they need
- View appointments across all Omni Health services
- Access treatment history and care plans
- Message their care providers
- Complete digital intake forms
Intelligent Booking System
Sophisticated scheduling that handles:
- Different appointment types per brand
- Practitioner-specific availability
- Treatment room allocation
- Equipment requirements (hyperbaric chambers)
- Follow-up scheduling protocols
SMS & Communications via Twilio
Patient communications including:
- Appointment reminders and confirmations
- Two-way SMS messaging
- Missed appointment follow-ups
- Urgent care notifications
Email Marketing via SendGrid
Automated patient journeys:
- Brand-specific email templates
- Treatment preparation instructions
- Post-care follow-up sequences
- Re-engagement campaigns
Cross-Referral System
Encouraging patients to use both services:
- Automated suggestions based on treatment history
- Internal referral tracking between brands
- Shared care notes (with consent)
- Combined treatment packages
The Results
- Unified 2 brands under one seamless platform
- 85% improvement in patient follow-up with automated sequences
- Single patient login eliminates friction between services
- 30% increase in cross-referrals between Oxygenesis and My Chiropractor
- 50% reduction in admin time with centralized operations
“Ashgrey Digital helped us unify everything. Our patients love that they can access both their hyperbaric and chiropractic care in one place.” — Dr. Alex Hopwood, Director, Omni Health Group