Soul Pilates

A distinguished South Melbourne Pilates studio with over two decades of expertise that modernised bookings and client engagement with a branded mobile app.

The Challenge

Soul Pilates is a distinguished Pilates studio in South Melbourne, established in 2001 and a proud member of the Australian Pilates Method Association (APMA). With over two decades of expertise, Soul Pilates offers private, duet, and semi-private sessions with a strict maximum of four clients per class — ensuring the personalised attention and expert instruction the genuine Pilates Method demands.

With such small class sizes, every booking matters. A single no-show can mean 25% of a session’s capacity lost. Soul Pilates needed a system that made it effortless for clients to book the right session type, manage their schedule, and pay securely — while giving the studio team complete control over their intimate timetable.

Our Solution

Ashgrey Digital built a branded mobile app for Soul Pilates on iOS and Android, with Stripe payments and Zapier-powered client engagement.

Session Booking & Management

A booking experience designed for intimate class formats:

Session types — browse and book private (1:1), duet (2:1), and semi-private (max 4) sessions
Real-time capacity — see exactly how many spots remain in each semi-private session
Instructor selection — book with preferred instructors based on availability and specialisation
Smart waitlisting — automatic notifications when a spot opens in a full session
Recurring bookings — set regular weekly sessions to lock in preferred times

Client Profiles & Progress

Supporting the personalised approach Soul Pilates is known for:

Session history and attendance tracking
Instructor notes on client progress and focus areas
Preferred session types and scheduling patterns
Health and injury information for safe practice

Payment Integration via Stripe

Flexible options for different client preferences:

Package purchases (5-pack, 10-pack, and unlimited options)
Casual session payments for one-off visits
Automatic receipts and transaction history
Secure, saved payment methods for returning clients
Package balance alerts when remaining sessions are running low

Automated Workflows via Zapier

Keeping clients connected to the studio:

Welcome sequences for new clients with studio etiquette and session guides
Session reminders sent the day before and morning of each booking
Re-engagement prompts for clients who haven’t booked in 2+ weeks
Package balance alerts when sessions are running low
Milestone celebrations for long-term clients

The Results

Branded app that reflects the premium, personalised nature of the studio
Booking friction eliminated — clients find and book their preferred session type in seconds
No-show rate reduced with automated reminders and easy rescheduling
Client retention improved through personalised engagement workflows
Schedule visibility — the team has full control over capacity across all session types

“Ashgrey Digital understood that our studio is different. With classes of just four people, every booking counts. Our app makes it effortless for clients to stay engaged.” — Julie Pearsall, Founder, Soul Pilates

Key Results