Vita

The Challenge

Vita was born from a simple observation: professionals are drowning in tools. Between calendars, task lists, note apps, and email, the average knowledge worker is switching between half a dozen apps just to manage their day. The founders of Vita wanted to build a single, focused productivity app that brings tasks, goals, and scheduling together with the tools professionals already use.

They needed a development partner who could build a polished, native mobile experience with deep integrations — not just another to-do list, but a purposeful tool that helps users make progress on what matters most.

Our Solution

Ashgrey Digital built Vita as a branded mobile app on iOS and Android, with native Google Workspace integration and Zapier-powered automation.

Task Management

A focused, distraction-free task experience:

• Smart task creation — categorise, prioritise, and schedule tasks with due dates and recurring options
• Daily planner — a time-blocked view of the day combining tasks, events, and focus time
• Priority system — surface what matters most based on deadlines, importance, and context
• Quick capture — add tasks from anywhere in the app with natural language input
• Subtasks and checklists — break large work into manageable steps

Goal Tracking

Helping users stay focused on the bigger picture:

• Set weekly and monthly goals with measurable targets
• Visual progress tracking with milestones and streaks
• Goal-linked tasks that connect daily work to long-term objectives
• Weekly review summaries with completion rates and insights

Google Workspace Integration

Connecting Vita to the tools professionals already use:

• Google Calendar sync — two-way sync so events and time blocks appear in both places
• Google Drive — attach documents, notes, and files directly to tasks
• Gmail integration — turn emails into actionable tasks without leaving the inbox
• Google Meet — link meetings to related tasks and action items

Automated Workflows via Zapier

Reducing friction and maintaining momentum:

• Auto-create tasks from starred emails or calendar events
• Daily digest notifications summarising the day ahead
• Weekly review prompts with completion stats and goals for the week
• Integration triggers connecting Vita to other business tools

The Results

• Branded productivity app launched on iOS and Android
• Google Workspace deeply integrated — Calendar, Drive, Gmail, and Meet all connected
• Daily planning simplified with time-blocked views and smart prioritisation
• User engagement strong with automated workflows keeping momentum
• Scalable platform ready for team and enterprise features

“Ashgrey Digital built exactly what we envisioned — a productivity app that actually helps you get things done, not just list what you need to do.” — Jake Gicaro, Founder, Vita