Your Key Advocacy

The Challenge

Your Key Advocacy is a Melbourne-based buyer’s advocacy firm led by Ben Mitchell. Operating from Chadstone, they help first home buyers and families navigate the complexities of purchasing property — from suburb research, due diligence, and negotiations through to auction day and settlement.

With a growing reputation built on 5-star Google reviews and word-of-mouth referrals, Ben wanted to stand out in Melbourne’s competitive buyer’s advocacy market. His vision: a free mobile app that adds genuine value to the home-buying experience — letting potential and active clients compare properties, stay on top of market news, and feel supported throughout their journey.

Our Solution

Ashgrey Digital built the Your Key Advocacy Home Buyer’s app as a free download on iOS and Android, with Google Workspace integration and SendGrid-powered communications.

Property Comparison

Helping buyers make informed decisions:

• Property listings — be the first to know when properties are listed in target suburbs
• Side-by-side comparison — compare properties across price, location, features, and condition
• Shortlisting — save and organise favourite properties for easy review with your advocate
• Open inspection tracking — schedule and manage upcoming inspections in one place
• Push notifications — alerts for new property matches based on buyer preferences

Market Intelligence

Keeping buyers informed and confident:

• Market updates — real-time news, trends, and analysis pushed directly to the app
• Suburb profiles — insights on median prices, growth rates, and local amenities
• Auction tips and guides — expert content from Ben and the team
• First home buyer resources — guides on grants, stamp duty, and the purchasing process

Client Journey Tracking

For active advocacy clients:

• Process timeline — visual tracker from initial briefing through to settlement
• Document hub — access contracts, inspection reports, and settlement documents in one secure place
• Direct messaging — communicate with your assigned buyer’s advocate in real time
• Appointment scheduling — book your free initial consultation directly from the app

Google Workspace Integration

Keeping the team connected and organised:

• Shared calendars for inspection schedules and auction dates
• Google Drive for secure document sharing with clients
• Email sync for seamless correspondence
• Team coordination across multiple active buyer engagements

Client Communications via SendGrid

Branded touchpoints throughout the buying journey:

• Welcome emails with an overview of the advocacy process
• Property alert digests summarising new matches
• Pre-auction preparation guides and checklists
• Post-purchase congratulations and settlement reminders
• Market update newsletters for buyers still in the research phase

The Results

• Free Home Buyer’s app on iOS and Android — a lead generation tool and client engagement platform in one
• Property comparison features that add genuine value before a buyer even engages an advocate
• Client journey visibility — buyers can see exactly where their purchase stands at every step
• Lead conversion improved — app users who explore properties and content are more likely to book a consultation
• Market positioning strengthened as Melbourne’s most tech-forward buyer’s advocacy firm

“Ashgrey Digital helped us build something that no other buyer’s advocate in Melbourne has. Our app adds real value to the home-buying journey — whether someone’s browsing or ready to buy.” — Hayden Cassar, Founder, Your Key Advocacy