iOS
Android
Web

Your app. Built free. Live in 14 days.

We build and launch your custom app across iOS, Android, and web for $0 upfront. If it goes live and you love it, keep everything running and supported for $199/mo.

Trusted by service businesses that needed a real product, not another patchwork stack.

BMRK
Elevate Training
Create Legal
Red Earth Agronomy
Inner Alchemy
Endeavour Wool Exports
VITA
Ignite Pilates
Soul Pilates
The Oasis
Sims Movement
Your Key Advocacy
Dwyer's Boxing
Lift Wangara

“Ashgrey Digital gave us an app that feels like it was made for our members. Everything runs through one place now. It has been a game changer.”

— Chris Goodall, Owner, LiFT Gym Wangara

The Problem

Every big business has a custom app. Yours should too.

Custom apps are smoother for customers and more efficient for staff. They drive more bookings, more spending, and more loyalty than any patchwork of disconnected tools.

Custom builds start above $15,000 before extras

White-label apps look generic and limit what you can do

Most small businesses end up with a patchwork of disconnected tools

Your customers already expect app-level convenience from the brands they use every day. A custom app puts your business on the same level — with your brand, your workflow, and your customer experience front and centre.

What You Get

We are making custom apps accessible to every business

Everything below is built and delivered at zero cost in the first 14 days. This is your app on day one, not a stripped-back teaser.

A fully custom, branded Android, iOS, and web app

Built around your business, your colours, and your name. Not a template. Not a white-label. Not just a web app wrapped in a shell.

Customer support chat from day one

Your customers can reach you directly inside the app. No third-party tools, no extra subscriptions, and no disconnected inboxes.

Two bookables, products, subscribables, or forms

Customers can book, buy, subscribe, or complete a form directly inside the app. You choose the two features that matter most.

Built-in CRM

Every customer who downloads your app lands in your database. You own the relationship and the data from day one.

Built-in point of sale

Accept payments directly inside the app. No redirecting to third-party checkouts or juggling separate payment tools.

Built-in push marketing

Send targeted push notifications to your customers. Announce offers, remind about bookings, and stay top of mind.

$5,750+ $0 — delivered completely free
Stripe
This month only

Free Stripe integration

If your app needs to process payments, we are including the full Stripe integration at no extra cost for businesses that sign up before 31 March 2026.

$1,295 $0 — included free this month
Ashgrey Digital
This month only

Free support upgrade

The $199/mo plan normally includes knowledge base and community support only. Sign up before 31 March 2026 and we will include priority support ticketing at no extra cost.

Want to go further? You can also upgrade to live chat, live video, or both. Speak to our team if that is something you would like to consider.

$99/mo $0 — included free this month
The Process

How it works

1

Check eligibility

Book a free 15-minute call. We confirm your business qualifies and scope your two priority features.

2

We build your app

Our team builds your branded app and submits it to the App Store and Google Play within 14 days of your eligibility call.

3

Test it properly

Once live, you test it with your team and customers. Book something, make a purchase, send a push notification, and stress the workflow.

4

Keep it or walk away

If you love it, move to $199/month. If not, no invoice. No awkward conversation.

+

Optional expansion

You are under no obligation to add anything. Your app works as-is on the $199/mo plan. However, if you want to grow your business long term, these are some of the things our clients often love and choose to implement.

Things our clients love:

Email marketing · From $449SMS marketing · From $549Loyalty programmes · From $349More commercial workflows · From $449 per workflowEngagement systems · From $549Remarketing and automations · From $750CRM segmentation · From $349

Your app is an asset you own

Your app is 100% custom — built around your brand, your workflows, and your customers. It is not a template and it is not white-labelled. It is intellectual property that your business owns.

You are getting over $7,045 of value delivered completely free. There is no catch. If you love the app and want to keep it live, it is $199/mo. If you do not, you pay nothing.

Because you own the app, you can continue to invest in it and grow it as your business grows. Every feature you add increases the value of the asset. Think of it as building equity in your digital presence.

There is no obligation to expand. Your included features work as-is on the $199/mo plan. But if and when you are ready, here is what our clients typically add:

Email marketing

From $449

Automated campaigns and broadcast emails sent directly from your app.

SMS marketing

From $549

Targeted text message campaigns, reminders, and follow-ups to keep customers engaged.

Loyalty programmes

From $349

Reward repeat customers and create real retention loops.

More commercial workflows

From $449 per workflow

Add onboarding forms, bookables, products, and subscription plans as the business grows.

Engagement systems

From $549

Challenges, milestones, community mechanics, and other stickier customer journeys.

Remarketing and automations

From $750

SMS, email, and behavioural workflows that bring quiet customers back.

CRM segmentation

From $349

Group customers intelligently and communicate based on actual behaviour.

No lock-in. No pressure. You decide if and when you want to add anything.

Eligibility Rules

This offer is designed for established service businesses that operate from a physical location. We build for a limited number of businesses each month, so eligibility is intentional — it ensures every build gets the attention it deserves.

Your business must meet all of the following:

  • Physical premises — You operate from a signed lease or owned location (shopfront, studio, clinic, warehouse, etc.)
  • At least one employee — Sole traders with no staff are not eligible at this time
  • Service-based industry — Gyms, pilates studios, yoga studios, salons, barbershops, beauty clinics, physio, wellness centres, cafes, restaurants, spas, trades, and similar categories
  • No existing custom app — You do not already have a custom-built app live in the App Store or Google Play

Why these rules exist

We are not trying to exclude anyone — we are trying to build the right apps for the right businesses. This offer works best for service businesses where customers visit a physical location, because the app features (bookings, memberships, point of sale, push marketing) are designed around that workflow.

The employee requirement exists because the app is most valuable when there is a team to support it — staff who handle bookings, respond to customer chats, and manage day-to-day operations inside the app.

What if I am not sure I qualify?

If your business is close but does not tick every box — for example, you are a mobile service with no shopfront, or you are in a niche industry — submit your details anyway. We review every application individually and can make exceptions where it makes sense.

The eligibility call is free and takes 15 minutes. There is no commitment and no pressure. If you do not qualify for this specific offer, we will let you know honestly and point you in the right direction.

This offer is available to Australian businesses. International businesses may be eligible on a case-by-case basis.

Case Studies

Real businesses. Real apps. Real results.

Here is what they built and what changed after launch.

Inner Alchemy app screenshot
Health and Wellness

Inner Alchemy

A holistic wellness brand that evolved from in-person services to a digital platform with podcasts, programmes, and coaching.

40% increase in client retention10,000+ podcast downloads in the first yearNew digital programmes revenue streamGlobal reach across Australia and internationally

“Ashgrey Digital helped us package our knowledge and reach people we could never see in person. Our podcast and programmes have transformed the business.”

— Carly Gallagher, Founder, Inner Alchemy

LiFT Gym Wangara app screenshot
Fitness

LiFT Gym Wangara

A Perth gym that replaced disconnected tools with a branded mobile app for memberships, class bookings, and member engagement.

Branded gym app on iOS and Android used daily by membersMembership sign-ups streamlined end-to-endClass bookings centralised with no third-party schedulingAdmin workload reduced so the team could focus on coaching

“Ashgrey Digital gave us an app that feels like it was made for our members. Everything runs through one place now. It has been a game changer.”

— Chris Goodall, Owner, LiFT Gym Wangara

FAQ

Frequently asked questions

Everything you need to know about the free app offer, how it works, and what happens next.

How is this even possible?

AI has materially improved software delivery speed, and we have chosen to pass those gains directly to eligible businesses. We also build on Platfio, an AI-powered development platform that lets us move faster and more consistently than a traditional agency — without cutting corners.

Can this app do everything I want?

Not immediately. The offer is designed to get you started — launch something real quickly and grow into it deliberately. That said, your app is infinitely extensible. You can build anything into it and you will never hit a ceiling. Most expansion can be done with no code, but we also have the ability to write custom code into your application so that you never outgrow it.

How do you build the app?

We build on Platfio, an AI-powered development platform that lets us deliver native iOS apps, Android apps, and web apps from one operating foundation.

Who owns the app?

You do. The app is published under your business name. You own the user data, you own the configuration data, and you can export it at any time. Because the app is built on Platfio, you can also move to another Platfio partner if you ever want to. It is 100% your app.

Are there restrictions on the $199/month plan?

Yes. It is intended for businesses getting started, supports up to 1,000 users, and does not include custom code development. If you outgrow that, there is a $299/month tier and a $499/month tier.

What if I do not love the app after testing it?

You pay nothing. No invoice is sent. We shake hands and part ways as friends.

Who is eligible?

Service businesses with a physical premises and at least one employee — gyms, clinics, salons, cafes, restaurants, spas, pilates, yoga, barbershops, physio, beauty, trades, and similar categories. You cannot already have a custom app live in the app stores.

Meet the Team

The people you will actually be working with.

Strategy, delivery, and client communication stay close to senior leadership from the first call through to launch.

Hayden Cassar

Hayden Cassar

Director of Technology

Singapore

With 15 years of experience in technology, Hayden leads our technical strategy and delivery across web applications, mobile products, and enterprise integrations.

LinkedIn
Sana Hosseini

Sana Hosseini

Director of Strategy

Melbourne

Sana brings two decades of business and digital delivery experience, translating client goals into commercially grounded growth strategies.

LinkedIn
Shuj Esufali

Shuj Esufali

Director of Accounts

Melbourne

Shuj combines strong client empathy with technical fluency, keeping communication clear and delivery aligned with business outcomes.

LinkedIn
Zero Risk

The guarantee

You risk nothing. We build before you pay. If the app is not live in 14 days or you do not love it, you do not owe a cent.

Live in 14 days

Your app is live in the App Store and Google Play within 14 days, guaranteed.

Free if we miss

If the delay is on our side, we keep building at zero cost until your app is live.

Don't love it? Don't pay.

No invoice. No awkward negotiation. No surprise bill.

Love it? $199/month.

Everything stays live and supported. Cancel any time. No lock-in.

Availability

Spots are limited by design

We build for a limited number of businesses each month. Each build gets our full team and full delivery attention. When the intake is full, the next round opens the following month.

Checking availability…
Spots taken

We build for a limited number of businesses each month. Each build gets our full team and full delivery attention.

Final step

Claim Your Spot

Get over $7,045 of value for $0 upfront — only $199/mo if you decide you love the app and want to keep it.

Plus a free support upgrade included — valued at $99/mo.

1
Submit details
2
Book your call
3
Attend call

Do you already have a custom app live in the App Store or Google Play?

We use these details to review eligibility and prepare your call.