Stop Duct-Taping Tools Together. Build One System That Works.

We build custom apps, websites, and integrated systems that replace the patchwork of tools your business runs on — consolidating everything into one unified platform designed for the way you work.

See how we build — 3 min walkthrough

Trusted by over 100 businesses across health, wellness, professional services, and beyond.

BMRK
Elevate Training
Create Legal
Red Earth Agronomy
Inner Alchemy
Endeavour Wool Exports
VITA
Ignite Pilates
Soul Pilates
The Oasis
Sims Movement
Your Key Advocacy
Dwyer's Boxing
Lift Wangara

"From one service to over 15 offerings — Ashgrey scaled with us as we expanded what we do."

— Sarah, The Oasis

Our Philosophy

One System. Built For You.

Your business deserves a solution custom to your needs—not seven different tools sticky-taped together.

AI is leveling the playing field.

What once required enterprise budgets is now within reach. We leverage AI to deliver delightful, unified experiences for your customers and team—at a fraction of traditional costs.

Happy Customers

Seamless experience across all touchpoints

Empowered Team

One system, one interface, one truth

Faster Operations

No more tool-switching overhead

AI-Powered

Enterprise capabilities, SME pricing

The Old Way

Separate
CRM POS Website Email Tool Booking App E-commerce Forms Payments

Multiple logins. Data silos. Integration headaches.

The Ashgrey Way

One Unified Platform

CRM, bookings, e-commerce, marketing, apps, website, POS—all in one.

iOS Android Web
"When everything works together, everything works better."

What We Build

Our comprehensive digital solutions blend innovative website designs, powerful mobile apps, seamless integrations, and strategic implementations, empowering businesses to thrive.

Mobile Apps
Apps

Mobile Apps

Native mobile applications built with Platfio, deployed to the App Store and Play Store—easy to manage, infinitely expandable, and designed for seamless handover.

Web Apps
Apps

Web Apps

Mobile-responsive web applications and installable PWAs, perfect for business applications that work seamlessly across all devices and browsers.

Websites
Websites

Websites

Beautiful, high-performance websites built with Framer or WordPress—from stunning marketing sites to full-featured content platforms.

Integrations
Integrations

Integrations

Automate workflows and connect your apps seamlessly with Zapier, Make, N8N, and custom integrations—streamlining processes and enhancing productivity.

Productivity
Implementations

Productivity

Implement collaboration and productivity systems across suites like Google Workspace, Microsoft 365, ClickUp, and Smartsheet to improve execution and visibility.

Payment Processing
Implementations

Payment Processing

Implement payment infrastructure across providers like Stripe, Square, PayPal, and Adyen for reliable checkout, billing, and revenue operations.

ERP
Implementations

ERP

Implement ERP and operations systems across platforms like Odoo, NetSuite, Dynamics 365, and SAP Business One for better control and scale.

CRM
Implementations

CRM

Implement CRM systems across platforms like HubSpot, Salesforce, Zoho CRM, and Pipedrive to improve pipeline visibility, follow-up speed, and revenue operations.

AI Agents
Implementations

AI Agents

Design and implement AI agents across platforms like OpenClaw, OpenAI, Anthropic, and Microsoft Copilot to automate workflows and augment teams.

Case Studies

Our Work in Action

View All Case Studies
Testimonials

What Our Clients Say

We've helped businesses across health, wellness, and professional services transform their digital presence. Here's what some of them have to say about working with us.

Sam

Sam

DBC Fitness

"Ashgrey Digital transformed our gym's online presence. The booking system alone has saved us countless hours."

Carmen

Carmen

Inspired Wellbeing

"Professional, responsive, and they truly understand small business needs. Highly recommend."

Katie

Katie

Yoga with Katie

"They made the whole process so easy. Our new website has already brought in new clients."

Sarah

Sarah

Nawahi / The Oasis

"From one service to over 15 offerings—Ashgrey scaled with us as we expanded what we do."

Tara

Tara

Sims Movement

"The team at Ashgrey Digital delivered beyond our expectations. A pleasure to work with."

Chrisoula

Chrisoula

Soul Pilates

"They understood our vision perfectly and brought it to life beautifully."

Our Process

How We Deliver

A proven methodology that takes your project from idea to launch—and beyond.

01

Discovery

We dive deep into your business, understanding your goals, challenges, and users. This shapes everything that follows.

02

Plan & Proposal

We map out the solution—scope, timeline, tech stack, and investment. You'll know exactly what to expect before we start.

03

Development

Our team builds your solution in iterative sprints, with regular check-ins so you're always in the loop.

04

Alpha Testing

Internal testing catches bugs early. We stress-test every feature to ensure quality before you see it.

05

Beta Testing

Real users test the product in controlled conditions. Their feedback drives final refinements.

06

Soft Launch

Limited release to a subset of users. We monitor closely, optimize performance, and iron out any issues.

07

Hard Launch

Full public release. Your product goes live with confidence, backed by thorough testing and preparation.

08

Handover & Support

Complete documentation, training, and ongoing support. You're set up for long-term success.

Every project is unique. We adapt our process to fit your timeline, budget, and specific requirements.

Pricing

Two Ways to Build Your Complete System

Every business needs a website, apps, integrations, and the systems that keep everything running. We build all of it — the question is which approach fits your business best.

Recommended

A Comprehensive System, Powered by Platfio

Platfio is an AI-powered software development platform that becomes the backbone of your business. We use it to build and connect your entire digital system — iOS app, Android app, web app, website, integrations, and the automations your team relies on — all managed from one unified platform.

Best for businesses that want fast delivery, lower ongoing cost, and a system they can manage themselves.

iOS Android Web
For your customers For your staff
Native iOS + Android + Web apps
E-commerce, bookings, subscriptions, CRM & more
AI-powered, no code to maintain
Rapid 4-8 week deployment
Setup
$995 $25,000
Platform
$199 $999/month

Scope determines cost. Most businesses land well within this range.

Most Flexible

A Comprehensive System, Built from Scratch

For businesses with serious, unique requirements. We build your complete system with real code — iOS app, Android app, web app, website, integrations, and infrastructure — deployed to GitHub and your cloud provider of choice. Full control. Full ownership. No platform dependency.

Best for businesses with complex requirements, existing systems to integrate, or a need for complete technical ownership.

iOS Android Web
For your customers For your staff
Custom code & deployment pipelines
AI coding agents accelerate delivery
User personas, stories & estimation
12-26 week delivery timeline
Project investment
$15,000 $150,000

Scoped and fixed-price after discovery.

Not sure which approach is right for you?

Platforms

Working With The Best of the Best

Let's not reinvent the wheel. We use the tools you already use, plus the best-of-breed platforms that help your business run better.

Platfio

Platfio

App platform for customer and staff experiences

Stripe

Stripe

Handle secure online payments

Google Workspace

Google Workspace

Everything you need for your team

HubSpot

HubSpot

Automate marketing, sales, and CRM

Twilio

Twilio

Integrate messaging, calls, and APIs

Framer

Framer

Design and build beautiful websites

SendGrid

SendGrid

Send and track email campaigns

Zapier

Zapier

Automate workflows for different apps

Odoo

Odoo

Streamline operations and processes

About Us

Meet the Team

We're a team of experienced professionals passionate about helping businesses succeed through technology.

Learn More About Us
Hayden Cassar

Hayden Cassar

Director of Technology

Singapore

With 15 years of experience in technology, Hayden leads our technical strategy and delivery. His deep expertise spans web applications, mobile development, and enterprise integrations, ensuring every solution is built on solid foundations.

LinkedIn
Sana Hosseini

Sana Hosseini

Director of Strategy

Melbourne

Sana brings 20 years of experience in business and delivering digital solutions. He works closely with clients to understand their goals and translates them into actionable strategies that drive growth and operational excellence.

LinkedIn
Shuj Esufali

Shuj Esufali

Director of Accounts

Melbourne

Shuj combines a genuine passion for understanding clients with a strong technology background. His ability to deeply empathize with customers while maintaining technical fluency ensures projects stay on track and deliver real value.

LinkedIn

Got Your Answer?

Our dedicated team of experts is committed to understanding your unique needs.

Book a Call

Frequently Asked Questions

Our dedicated team of experts is committed to understanding your unique needs and objectives, working closely with you to develop and execute.

How much does a typical project cost?

It genuinely depends on what you need, but here's a useful guide: Platfio-powered systems — which include your website, mobile apps, web app, and integrations — start from $995 for setup and $199/month for the platform, scaling to around $25,000 setup and $999/month for more complex builds. Fully custom systems built from scratch start from around $15,000 and can reach $150,000 for enterprise-grade requirements. The best way to get a real number for your situation is a free 30-minute discovery call — we'll scope it properly and you'll leave with a clear plan.

How long does a project take?

Platfio-powered systems typically take 6–12 weeks from discovery to launch. Custom-code projects run 12–24 weeks depending on complexity. Websites and integrations as standalone pieces can be delivered in 2–6 weeks. Every project gets a fixed timeline in the proposal — you'll know exactly what to expect before we start.

What if I'm not technical? Will I understand what's being built?

Most of our clients aren't technical, and that's completely fine. We run regular demos throughout the build, explain everything in plain language, and document every system so you and your team can run it confidently after handover. You don't need to know how it works under the hood — you just need to know how to use it, and we make sure that part is easy.

Do I own everything at the end?

Yes, always. For Platfio-powered systems, you own your app, your data, and your content — and you can manage it independently after handover. For custom-code builds, you receive complete IP transfer: the source code, deployment access, documentation, and everything else. We don't hold anything hostage.

What if I'm not sure what I need?

That's exactly what the discovery call is for — and it's free. A lot of our best clients came in thinking they needed a website and left with a full digital system, or vice versa. If you'd rather figure it out at your own pace first, use the free self-audit tool. It takes a few minutes, gives you a clear picture of where your business stands technically, and tells you whether you qualify for a free working prototype.

Can I take the discovery call plan to another developer?

Absolutely. The discovery call is 100% free with no obligation attached. You'll leave with a complete plan for your project — scope, approach, and a rough investment range — and you can take that to any developer you choose. We offer this because we're confident in our work and our process. We don't need to lock anyone in.

Ready to Transform Your Business?

Choose the option that works best for you.

100% Free

Ready for a Chat?

30-Minute Free Discovery Session

We offer a 100% free discovery call where you'll leave with a complete plan for your application—no strings attached.

User personas & user stories
Fit-gap analysis for your requirements
Indicative pricing & recommendations
Offer for a detailed fixed-price proposal
Take this document to any developer

This is a valuable resource with absolutely no obligation. You can take this plan to other developers if you choose.

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Self-Service

Not Ready for a Chat Yet?

Free Self-Service Resources

That's totally fine. We've built some free tools and resources so you can learn and plan at your own pace.

AI analyzes your tech stack
Fit-gap analysis for your needs
Printable personalized report

Bonus: Free Prototype

If you qualify, we'll build you a working prototype for free!

Audit Your Tech for Free